Mowhawk soft carpet and difficulties in vacuuming?

If you haven't heard of it yet, you will soon. It's the fastest growing 
innovation in carpet manufacturing since Marco Polo returned from the 
east with woven rugs made of silk. Acceptance of this new style of 
carpet is overwhelming. Consumers love the softness. The first time I 
touched it I had a desire to take off my shoes and socks and sink my 
bare feet into its extravagance. But understand, the days of "just any 
old vacuum cleaner will do" are over! While impressively luxurious, 
these new ultra-soft carpets can take extra care to clean. Be 
forewarned! Many traditional cleaners are virtually impossible to push 
across this carpet. The carpet is so soft that most upright vacs "sink 
in" and the vacuum locks to the floor like one big 240 volt suction cup. 
Fear not! Armed with the proper cleaner these carpets are easy to 
vacuum.

The trend toward softer carpet started a few years ago. Demand and 
manufacturing have now exploded. When ultra-soft carpet was first 
introduced manufacturers targeted the top of the market and the product 
carried a high price. This trend is now shifting. Manufacturers are 
introducing soft carpets at lower price points utilizing cheaper 
materials in lighter weights. Therefore a concern that was once reserved 
for extravagant residences can be and will now be found in more modest 
homes.

The introduction of softer yarns in carpeting has led to the re-use of 
an old industry term "denier" and DPF (denier per filament) to quantify 
softness. Denier is a numeric calculation for yarn. The "denier" of a 
fiber is the weight in grams of 9,000 meters of yarn. The larger the 
denier, the thicker the yarn. DPF represents the size of an individual 
filament that makes up yarn. The lower the DPF, the softer the fiber. 
Carpets used in homes have traditionally had a DPF of 12-18. Commercial 
carpets can have a denier as high as 22. As the demand for softer 
residential carpets has grown, the DPF has dropped. The new ultra-soft 
carpets sold today have a DPF of 3.5 to 4.5.

That means a typical strand of yarn made from the new super-soft fibers 
has 3-4 times as many filaments as its predecessors. Traditionally a 
strand of yarn might have 120 filaments. Compare that to 700+ filaments 
in a strand of ultra-soft carpet yarn. Here is where the "challenge to 
clean" concept starts making sense. With 3+ times more filaments there 
is more surface area. More surface area creates more drag. More drag 
makes a vacuum nozzle harder to push and pull. More surface area makes 
it harder to pull air through the carpet. This creates more vacuum 
lock-down. More surface area/drag makes brushrolls bog down and even 
stop.

To make matters even more challenging, carpet manufacturers are "beefing 
up" their ultra-soft carpets. A few years ago a carpet with 50-60 ounces 
of yarn per square yard was considered lavish. There are new Super-Soft 
carpet introductions with 100 ounces of fiber! The introduction of less 
expensive ultra-soft fibers (not nylon) means that there will be very 
reasonably priced 60 and 70 ounce ultra-soft carpets on the market very 
soon.

Most carpet manufacturers are now selling soft carpet. The two biggest 
carpet manufacturers, Shaw and Mohawk, report brisk sales of their soft 
carpet. Both companies report that they are receiving calls from 
consumers about vacuums and vacuuming.

call us now to discuss what cleaning option there are on 0249601155

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